MR. TINKU JOY Date of Joining : 4th June 2012


Focused academician with 13 years of experience in teaching, research and service in the area of Marketing. Combines a focus on student achievement with a passion for scholarly work presenting and publishing at conferences and maintaining thought leadership in peer reviewed journals. Deeply invested in earning tenure through administrative service, committee contributions and an achievement-oriented approach to teaching. Highly professional information technology person with impeccable analytical & technical skill along with strong experience, potential in teaching computer related topics.

  • Significant delivery of marketing concepts and strategies
  • Proficient in lesson planning and curriculum building
  • Enthusiastic approach to teaching and lecturing in an engaging manner
  • Ability to present a wide range of concepts in an easy to understand format
  • Excellent relationship building abilities & communications skills
  • SAP ERP certified
  • Google certificate on online marketing fundamentals in the year 2018
  • Proficient in MS Access, c, c++


June 2012 to Present

Assistant Professor at Marian International Institute of Management, Kuttikanam, Kerala

  • Handling subjects including Artificial Intelligence, Business Analytics, Digital Marketing, MIS, Branding, Advertisements, Enterprise Resource Planning and B2B Marketing, SCM, Operations, Global Operational & Logistics.
  • Prepare course materials such as syllabi, homework assignments and handouts.
  • Evaluate and grade students’ class work, assignments and papers.
  • Initiate, facilitate and moderate classroom discussions.
  • Compile, administer and grade examinations or delegate this work to others.
  • Plan, evaluate and revise curricula, course content, course materials and methods of instruction.
  • Maintain regularly scheduled office hours to advise and assist students.

March 2010 to January 2011

Assistant Professor at Ilahia School of management studies, Kerala

  • Handled subjects including MIS, Digital Marketing and B2B Marketing.
  • Secured funding for institution sponsored marketing research projects.
  • Ensured that all materials for classes were relevant and updated.
  • Graded student papers and provided constructive criticism.
  • Addressed student concerns in a timely courteous manner.
  • Researched and implemented creative lecture strategies.

June 2008 to February 2009

Lecturer at Karunya School of Management Studies, Coimbatore, TamilNadu

  • Handled subjects including MIS, IT in business and B2B Marketing
  • Developed and implemented basic and advanced courses.
  • Researched class materials and sought approval from department head.
  • Used relevant marketing examples in class lectures.
  • Assisted marketing department with research projects.
  • Prepared video presentations for lectures.


  • MBA (Marketing and Systems) from KARUNYA University in 2008.
  • Tech (Computer Science and Engineering) at Mar Athanasius College of Engineering, Kothamangalam (Mahatma Gandhi University) in 2006.


  • Platforms : MS-Dos, MS-Windows j2me
  • Database : MS-Access
  • Packages   : SPSS(Statistical Package for Social Studies),Adobe Photoshop CS3,   Adobe Photoshop CS5


  • SAP certificate in SAP ERP Sales and Distribution
  • Google certificate on online marketing fundamentals in the year 2018
  • SAP certificate in Business Processes in Sales and Distribution
  • ISO certified internal auditor for the 9001-2008 standard in the year 2010.


  1. Satisfaction survey of the employees of ICICI PRUDENTIAL, Cochin (MBA final SEM project)

This project identified the satisfaction level of the employees through which the board can do certain measures for the improvement and to reduce the churning out of the employees.

Methodology: Employee Survey and Depth Interviews

Software      : SPSS

  1. Advertisement effectiveness of LUNAR RUBBERS Pvt. Ltd., Thodupuzha.

This project identified the reach of the ads of lunar rubbers and its impact on the buying behavior. This project helped the management to take corrective measures and the company started the segment based ads.

Methodology: Interviews with Customers and Dealers and Through Questionnaire

Software      : SPSS

  1. MOBILE MP3 PLAER” (BTech Final Year Project).
This project uses the simulation of Sony Ericsson and is similar to Symbian software which can be installed in mobiles with Symbian O.S support.

Platform    : WINDOWS

Software   : J2ME

  1.  “ADRESS BOOK” (BTech 6th semester Project).

The main aim of this project is to create an address data base which helps to segregate the customers, find the contact address to receive their queries.

Platform     : WINDOWS

Software    : c, c++, MS-Access.


  • Head Coordinator CALIGO 2022, The National Level Management Fest at MIM, Marian College kuttikkanam Autonomous, which was selected for the Best Management Fest in India, along with IIM’s, XIME, XLRI.
  • Marketing National Seminar Coordinator on the theme “Changing landscape of Marketing-Emerging paradigms and managerial implications” February 12th, 2016.
  • IT Head for CALIGO-12’, CALIGO-13’, CALIGO-14’, CALIGO-15’, CALIGO-16’ CALIGO-17’ CALIGO-18’, CALIGO-19’; the National Level Management Fest at MIIM, Kuttikanam.
  • Conducted a Placement Drive of Taj Group of Hotels, Banglore; for the MBA 2012-14 batch.
  • Hosted and designed a website: for the purpose of IRSSM 4.
  • Associate Chair of the 4th International Research Symposium in Service Management (IRSSM 4) hosted by Marian International Institute of Management, Kuttikkanam in July 2013.
  • Part of placement committee in MIIM & had place almost 90% of the first batch in various corporate in the year 2013.designed placement brochure for MBA Batch 2011-13 & MBA Batch 2012-14.
  • Participated in a National Level Seminar,” Emerging Paradigms In Financial Sectors“, from 16th Oct to 17th Oct,2008 at Karunya University, Coimbatore.
  • Member of the organizing committee of Financial Enclave, National Level Seminar, from 16th Sept to 17th Sept, 2007 at Karunya University, Coimbatore.
  • Member of the organizing committee of Marketing Fare “15 Hamlet Street“, from 5th Sept to 6th Sept, 2007 at Karunya University, Coimbatore.


  1. The influence of celebrity trustworthiness on advertising: a study on celebrity endorsed social advertisement published in ManTech publications.
  2. “Determining the profitability of banking sector in India – a study on the SYNDINST model of Syndicate Bank”, Published in International Journal of Scientific Research and Review (ISSN- 2279-543X; UGC Listed Number 64650; Impact Factor is 6.1)
  3. Service Quality & Its Impact on Customer Loyalty: A Study on Tripenda Hotels Pvt. Ltd. Malampuzha inJournal of Marketing and Sales Management” Volume 4 Issue 2 Year 2019 ISSN: 2457-0095.
  4. Value stream mapping process – supply chain managementin Journal of Logistics, Supply Chain and Retail Management” Volume 2 Issue 2 Year 2019
  5. Marketing and Distribution Practices, Travancore Cements Ltd Kottayamin International Journal of Marketing, Sales and Brand Management Volume 2 Issue 1 August 2019
  6. A Study on Loss Prevention Strategies at Aditya Birla Retail Ltdpublished in International Journal of Marketing, Sales and Brand Management. September 2019
  7.  A study on fruits & vegetables sales doubling plan in retail storesinInternational Journal for Science and Advance Research in Technology Volume 6 Issue 3 March 2020
  8. A Study on Stress and Coping of Bank Employees in the Current Competitive Market Facein International Journal for Science and Advance Research in Technology Volume 6 Issue 2 February 2020
  9. Impact of supply chain management on productivity in manufacturing industryin International Journal for Science and Advance Research in Technology Volume 6 Issue 2 February 2020 (impact factor 5.888)
  10. A study on “The scope and functionality of internet banking and mobile banking at South Indian Bank Ltd.”in International Journal for Science and Advance Research in Technology Volume 6 Issue 3 March 2020
  11. Key Enablers of Effective Implementation of TQM in Jet Airways in Journal of Marketing and Sales Management Volume 3 Issue 2 March 2019
  12. E-Commerce and Value Chain Model in International Journal for Science and Advance Research in Technology Volume 6 Issue 3 March 2020
  13. “International Pricing Strategies of High-Tech Start-Up Firms” in International Journal for Science and Advance Research in Technology Volume 6 Issue 3 March 2020
  14. “Big Bang” in International Journal for Science and Advance Research in Technology Volume 6 Issue 3 March 2020
  15. “A Study on the Impact of Brand Awareness and Product Attributes in Purchase Intention” in GS Journal Volume7, Issue 12, 2020.
  16. Role of responsible tourism on Community development in GS Journal Volume7, Issue 12, December 2020.
  17. An analysis of raidco family curry powder brand with reference to its retailers in Pramana Research Journal, Volume 11, Issue 11, November 2021 (DOI:16.10089/PRJ)

Book published

  • Parental Attitude And Involvement Towards Retarded Children, ISBN-13:978-620-0-51515-5, GlobeEdit (2020-02-07)
  • Role of Responsible Tourism on Community Development, ISBN-10: 6200616914, ISBN-13: 978-6200616913, GlobeEdit (2020-11-23)

PERSONAL INFORMATION                                                                                                                 

Date of Birth                           : 16th MAR 1984

Sex                                          : Male

Nationality                              : Indian

Languages known                   : English, Malayalam, Hindi, Tamil, Telugu.

Hobbies                                   : Listening to music, reading books and trekking, Ad. film making and video editing, Brochure deigning, Webpage design