DR. SUJITHA ANNIE KURIAN sujitha.kurian@mariancollege.org +91 98469 92825

Dr. Sujitha Annie Kurian holds Ph.D., M.Phil, and MBA from Madurai Kamaraj University. Her areas of specialization are Marketing and General Management. She is having an experience of 18 years in teaching and administration. Her areas of interest are Consumer Behaviour,  Service Marketing, Retail Management, and Product and Brand Management.  She has presented various papers in National and International conferences and published more than a dozen articles in different journals in the field of Tourism, Buyer Behaviour, Customer Satisfaction, Women Entrepreneurship, Social Marketing, etc.

Educational Background

  • Awarded Ph.D. in Business Administration from Madurai Kamaraj University in the area of Marketing in 2015
  • Master of Philosophy in Management from Madurai Kamaraj University in the year 2009.
  • Master Business Administration with a specialization in Marketing from Madurai Kamaraj University in the year 1998.
  • Bachelor of Arts in Economics from M.G University in the year 1996

Academic Experience

  • Working as Associate Professor at Marian International Institute of Management from May 2019.
  • Worked as HOD and Dean in Department of Management of Studies Believers Church Caarmel Engineering College R- Perunad, Pathanamthitta. ( Aug 2016 – May 2019).
  • Associate Professor, Department of Management of Studies Believers Church Caarmel Engineering College R- Perunad, Pathanamthitta from May 2015- August 2016.
  • Assistant Professor, Department of Management of Studies Believers Church Caarmel Engineering College R- Perunad, Pathanamthitta from October 2007- April 2015.
  • Guest Lecturer in Business Management at Government Polytechnic College Punalur from June 2002 – March 2007
  •  Guest Lecturer in Business Management at Government Polytechnic College Kumily from June 2000- March 2002.

Research Publication

  • “From Tweets to Trends: Bibliometric Insights on Social Media and Knowledge Management” in the Scopus Indexed Journal The Electronic Journal of Knowledge Management, Volume 23, Issue 1, 2025, ISSN 1479-4411. (Scopus Indexed)
  • “The Role of Women Empowerment in Promoting Gender Equality and Economic Advancement” paper published in the Springer Nature Book Titled Harnessing AI, Machine Learning, and IoT for Intelligent Business Studies in Systems, Decision and Control 555, ISBN 978-3-031-67890-5,https://doi.org/10.1007/978-3-031-67890-5(Scopus Indexed)
  • “Examining the Effects of Online Commerce on Conventional Retail Businesses” in the International Journal of Business and Economics Research (IJBER), September 2024, ISSN-2455-3921
  • “The role of AI in Shaping Global Economic Growth”, Virtual Vortex Reshaping Commerce and Economics, Published by Book Rivers, ISBN: 978-93-6884-146-3
  • “Budgeting for a Greener Future: A study on Sandwich Generation and their Sustainable Consumption, Digital Transformation in commerce, Management and Economics Published by Book Rivers, ISBN: 978-93-5842-454-6
  • “Customer Perception and Trust in E-Banking Safety with Special Reference to Rural Villages of Idukki District in Kerala published in the book Parishodha, Recent Trends and Challenges in Multi Disciplinary Research, ISBN 978-81-965134-0-5.
  • “Exploring Effective Strategies for Retaining Talents: An In-depth Exploration of Employer Branding in Kerala’s IT Sector, published in the journal Humanities and Social Science Studies, Vol. 13, Issue 1, No. 15, ISSN 2319-829X, June: 2024
  • “Work-Life Practices and Employee Engagement with special reference to Women Employees in the IT Industry’ by Bloomsbury Publishing India Pvt. Limited, ISBN: 978-81-9665-684-3.
  • “Changing Structure of India’s Foreign Trade Since Liberalisation”. Journal of Coastal Life Medicine11, no. 1 (January 11, 2023): 2269–2279.
  • “A Study on the MSME Ecosystem In India”, GIS Science Journal, Volume 8, Issue 1, January 2021 Pages 678-685, ISSN: 1869-9391
  • “The Impact of Responsible Tourism in Sustainable Development of the Destination: A Study at Kumarakom, Kerala”, Pramana Research Journal, Volume 10,Issue 3, March 2020, Pages 49-58, ISSN: 2249-2976
  • “A Study on Consumer Preference and Perception towards Organic Food Products in Kottayam District” International Journal for Science and Advance Research in Technology(IJSART), Volume 6,  Issue 2,  February 2020, ISSN [Online]: 2395-1052
  • “A Study on Customer Engagement in Digital Media Ecosystem”, Marian Journal of Professional Management, Volume 1, Issue 4,December 2019, ISSN: 2456-9003
  • “A study on Consumer Behaviour on Online Shopping”, International Journal of Marketing and Technology, Vol.5, Issue 6, June 2015 Pages 162-170, ISSN: 2249-1058.
  • “Social Marketing : Expanding Dimensions”, Caarmel Journal of Management Research, Vol.3,No.1, January 2015, Page  97 – 102, ISSN: 2320- 1088
  • “Tourism Marketing In Asia Pacific: An Empirical Study on Issues and Challenges”, Wide Spectrum Research Journal, Vol.2, No.10, May 2014, Page 11-18, ISSN 2250-2815.
  • “Challenges Faced by Women Entrepreneurship In Kerala”, International Journal of Management and Development Studies, Vol.1, No.5, November 2013, Page 196 – 200, ISSN 2321-1423.
  • “Tourism Employment: Challenges and Strategic Opportunities”, Caarmel Journal of Management Research, Vol.1, No.2, July 2013, Page 41 -46, ISSN: 2320-1088.
  • “A Study on the Tourist Satisfaction at Hill Station in Munnar”, Caarmel Journal of Management Research, Vol.1, No.1, January 2013, Page 49 -56, ISSN: 2320-1088.
  • “Tourism Development as an Economic Index in Kerala”, Contemporary Commerce Review page – 75-80, Vol.1 No.1, September 2012, ISSN 2319 – 3638.
  • “A Study on the Innovative Products and Services of Kerala Tourism”, Innovation in Management, Page 280-288, Allied Publishers Private Limited, New Delhi.

Paper Presentations

  • Presented a paper titled “The Role of technology and sustainability in shaping digital gold investment behavior among youth in Kerala”, International Conference on Rebuilding Resilient Global Societies in the Context of ESG and Disruptive Technologies at Jain University on 04th April 2025.
  • Presented a paper titled “How a Flexible Mindset Unlocks Work-Life Balance & Mindfulness: Insights from Kerala’s Bank Managers” in the 2nd International Conference on Emergence of Reskilling &Upskilling in Contemporary Global Management (ERUCGM), organized by the Department of Professional Management Studies, Kristu Jayanti College, Autonomous, Bengaluru, India, in association with University American College, Skopje, North Macedonia, held on 5th & 6th March 2025.
  • Presented a paper titled “The Role of AI in Shaping Global Economic Growth” in the International Conference on Navigating AI: Reshaping Global Commerce and Economics, organized by Mar Thoma College of Science and Technology, Kollam, in collaboration with Federal Bank and International Skill Development Corporation (ISDC) UK, held on 6th and 7th February 2025.
  • Presented a paper titled “Navigating Green Choices: The Mediating Influence of Perception of Environmental Impact on Consumer Attitudes Towards Solar Panel Adoption” in the International Conference on Contemporary Research in Management and Technology (CRMT 2025) at PSG Institute of Management, Coimbatore, on 27th to 28th February 2025.
  • Presented a paper titled “A Study on the Impact of Social Media Influencer Marketing on Consumer Engagement in the Travel and Tourism Industry with Special Reference to Southern Kerala” in the National Seminar on “Vision Viksit Bharat@2047 through Sustainable Development Goal 7”, organized by the Department of Economics, PSGR Krishnammal College for Women, on 30th January 2025.
  • Presented a research paper titled “Understanding the Mediating Role of Flexible Mindset between Work-Life Balance and Mindfulness: A Study among Commercial Bank Managers in Kerala” at the Twenty Fourth Global Conference on Flexible Systems Management (GLOGIFT 24) Organized by the   Indian Institute of Management Bodh Gaya on April 4th-6th 2024.
  • Presented a research paper titled Exploring Retailer’s Acceptance of QR Code Payments: A Study in Southern Kerala for the upcoming International conference on Changing Global Dynamics in the Arena of Commerce, Management and Technology for the International Conference ICGDCMT 2024 organized by Saveetha College of Liberal Arts and Sciences, on 5th January 2024.
  • Presented a research paper titled “Work-Life Practices and Employee Engagement with special reference to Women Employees in the IT Industry” for the ICSSR Sponsored National Seminar on Fintech, Digitalization, and Sustainability: India’s Vision for 2047 at Rukmini Devi Institute of Advanced Studies, Delhi on January 19-20, 2024.
  • Presented a research paper titled Exploring Effective Strategies for Retaining Talents: An In-depth Exploration of Employer Branding in Kerala’s IT Sector for the International Conference on Building Competitiveness through Technology Enabled Business, Management & Leadership 2024 conducted by the American School of Business Administration, Madurai on 9 & 10th February 2024.
  • Presented a research paper titled Analyzing Investment Patterns Among Expatriate Indians in Oman with a Focus on their Investment Behaviour in India for the International Conference on Business Innovation Excellence for Strategic Transformation at Mohamed Sathak College of Arts and Science, Chennai on 28th February 2024.
  • Presented a research paper titled “Customer Perception and Trust in E-Banking Safety with Special Reference to Rural Villages of Idukki District in Kerala for the International Seminar on Fintech: Retooling the Financial Services Sector for the Digital Age at GudleppaHallikeri Arts, Science and Commerce College, Haveri, Karnataka on 22 December 2023.
  • Presented a research paper titled “Green Marketing: Paving the Path to Sustainable Development in the 7th International Conference on Flexibility, Resilience & Sustainability at Girideepam Business School on 20th September 2023.
  • Presented a paper on “A Study on the MSME Ecosystem In India”during the InternationalConference on Emerging Trends in Management, organized by Marian International Institute of Management in Association with Berjaya University College Kualalumpur, Malaysia on 23rd January 2020
  • Presented a paper on “Travel Behaviour of Medical Tourist: An Empirical Study on the Hospitals in Kerala” during the National Conference on “Research Methodology and Data Analysis in Social Science” Organised by Catholicate College, Pathanamthitta in Academic Partnership with Mysore University, Mysore on  20th&21st November 2015.
  • Presented a paper on “ A study on Consumer Behaviour On Online Shopping” during the U.G.C Sponsored National Seminar on “Multi-variate Analysis in Commerce and Management Research” organised by Catholicate College, Pathanamthitta on 28th&29th  November 2014.
  • Presented a paper on “Marketing Strategies of Kerala Tourism” in the National Conference “ Marketing Strategies for Corporate Sustainability in the Information Age” organised by Department of Management Studies, Caarmel Engineering College on 9th November, 2013.
  • Presented a paper on “ A Paradigm Shift from Logistics Management to Supply Chain Management” during the U.G.C Sponsored National Seminar on “Shifting Paradigms In Business and Finance” organised by Baselius College, Kottayam on  3rd and 4th October 2013.
  • Presented a paper on “Tourism Marketing In Asia Pacific: An Empirical Study on Issues and Challenges” during the International Conference on “International Marketing in Asia Pacific – Issues and Challenges”  organised by GRD Institute of Management Coimbatore  and University of East London on  7th& 8th  March 2013.
  • Presented a paper on “Tourism Employment: Challenges and Strategic Opportunities” in the National Conference “Challenges &Strategic Opportunities of HRM in the Emerging Business Scenario organised by Department of Management Studies, Caarmel Engineering College on 19th January, 2013.
  • Presented a paper on “Challenges of Kerala Tourism and its Innovative Products &Services” in the International Conference on “Innovation in Management-Challenges and Opportunities in the Next Decade” held on 11th& 12thAugust 2011, jointly organised by Indiana University of Pennsylvania, USA and PES Institute of Technology, Bangalore at PES Institute of Technology, Bangalore, India.

 Conferences/Seminars/Workshop Attended

  • Attended Three Days National Level hands on Workshop on Systematic Literature review and Bibliometric Analysis organized by Marian College Kuttikkanam Autonomous, held on 29-31 January 2025
  • Attended and participated in Six days Management Development Program on “Decision Making Skill Development with Case Study Analysis” from 8th April 2024 to 13th April 2024 Organized by Marian Institute of Management, Marian College Kuttikkanam Autonomous.
  • Participated in the Management Development Programme on Constructive Leadership for Academic Leaders organized by CHRIST (Deemed to be University), Bangalore held on 05 – 07 March 2024.
  • Attended a two-day Faculty Enhancement Program conducted by Prof. Dr. Anandakuttan B. Unnithan, Mentor Professor at IIM Kozhikode on September 30 – October 1, 2023 Organized by Marian Institute of Management, Marian College (Autonomous), Kerala.
  • Attended Ten day National Level Virtual Workshop on Bivariate and Multivariate Data Analysis using SPSS from 10th November 2024 to 19th November 2024.
  • Attended and completed SAP ERP Sales & Distribution TSCM60 & TSCM 62. Certificate obtained via SAP Education’s Site License Program – Faculty Training.
  • Attended the seminar on Goods and Service Tax (GST) jointly organized by Kerala state Goods and Service Tax Department & Department of Management Studies, Believers Church Caarmel  Engineering College, Pathanamthitta on 25th August  2017Attended the Faculty Development Program on Recalibrating the Management Education Eco System of Kerala, organized by Xavier Institute of Management and Entrepreneurship on 9th& 10th June 2017.
  • Participated in the International Conference on Skills, Engineering and Technology (ICSET 2017) in the theme “ Fourth Industrial Revolution : Promises and Perils of Next Gen. Transformation on 22nd and 23rd June 2017 at Park Center  Techno park  Campus Thiruvananthapuram.
  • Attended the seminar on “Junk  Food and Wrong Food Habits” organized by the Civil Supplies and Consumer Affairs Department, Government of Kerala on 28th March 2017 at Municipal Conference Hall Pathanamthitta  in connection with National consumer Day Celebration 2017.
  • Participated in the 5th National Seminar on ‘’Brand Ethics and Social Responsibility: Practices and Reality in the Corporate View” organized by Department of Management Studies, Believers Church Caarmel Engineering College, Pathanamthitta on 11th March 2016.
  • Participated the “Budget Scan 2016 – Union Budget Analysis” organized by Department of Management Studies, Believers Church Caarmel Engineering College, Pathanamthitta on 3rd March 2016.
  • Attended the Workshop on Quality Initiatives in Technical & Higher Educational Institutions through Accreditation and Assessment (Preparation for Accreditation by NBA) during 11th -13th January 2016 at Believers Church Caarmel Engineering College, Pathanamthitta, organised by Believers Church Caarmel Engineering College, in collaboration with FELIP, Bangalore.
  • Attended the one day workshop on “Intellectual Property Rights” jointly organized by Believers Church Caarmel Engineering College, R-Perunad, Pathanamthitta on 3rd November 2015.
  • Participated in the Faculty Development Programme on Research Methodology (12 Days Workshop on Data Analysis in Research) Organised by KuriakoseGregorios College, Pampady, Kottayam.
  • Attended the National Seminar on “Trade and Commerce: A Transference Model in the E-Commerce Era organized by Department of Management Studies, Believers Church Caarmel  Engineering College, Pathanamthitta on 11th November 2014.
  • Attended the Two day ISTE e-Seminar on Steps 2 Research organized by Department of Computer Science, Department of Computer Applications AmalJyothi College of Engineering, Kanjirappally in association with ISTE Kerala Section and CSI Cochin Chapter on 19th to 20th September 2014.
  • Participated in the National Seminar on ‘’Emerging Trends in Technology and Leadership”  held at the TKM Institute of Management, Kollam on 24th May 2014.
  • Attended the Faculty Development Programme on the topic ‘’The Application of Game Theory in Business  Organized by Saintgits Institute of Management on 4th May 2013.
  • Participated two days Internal Auditors Training Program on ISO 9001:2008 organised by TUV INDIA on 2nd&3rd December 2011.
  • Participated in the National Conference “International Financial Reporting  Standards- Benefits & Challenges to the Globalised Economy of India” organized by Department of Management Studies, Believers Church Caarmel  Engineering College, Pathanamthitta  in association with Ernakulam Branch of SICASA of ICAI  on 28th&29th October, 2011.
  • Participated in the National Conference, Emerging Dimensions in Marketing held at Saintgits Institute of Management on 19th to 20th November 2010
  • Attended the national Seminar on ‘’ Corporate Sustainability through Innovative Marketing’’  organized by the Department of Management Studies, St. Berchmans  College,  Changanacherry  in association with ET in campus on 19th February 2010.
  • Attended the Faculty Development Programme on Research Methodology and Application of SPSS, Organized by Marthoma College of Management and Technology on 4th and 5th December 2009.

Additional DUTIES & responsibilities

  • Dean Academics at Marian Institute of Management from June 2020 onwards.
  • Associate Editor in Marian Journal of Professional Management from June 2019-June 2021
  • Exam Cell Coordinator for the MBA Examinations under M.G University from June 2020-May 2021 in Marian International Institute of Management
  • Moderator for the National and International Conference at Marian Institute of Management and Caarmel Engineering College
  • Editor – In – Chief of Caarmel Journal of Management Research from June 2017 – December 2018
  • Camp Officer and Chief Examiner for the MBA Examinations under Kerala Technological University from June 2016 – April 2019.
  • Exam Cell Convener for the MBA Examinations under M.G University during 2012-2016 in Caarmel Engineering College.
  • Participated in the Syllabus Revision of M.G. University in 2012 and a member for syllabus preparation for the subjects Consumer Behaviour and Agribusiness & Rural Marketing.
  • Project and Organisation Study Coordinator
  • Guided the students in their Project/Organisation Study/Internship.
  • Time Table Coordinator
  • Faculty Coordinator for the National Conference and Management Fest in Caarmel Engineering College.
  • Held the charge of ISO Coordinator of the MBA Department at Caarmel
  • Class In Charge and Staff Advisor