DR. SUJITHA ANNIE KURIAN

Dr. Sujitha Annie Kurian holds Ph.D., M.Phil, and MBA from Madurai Kamaraj University. Her areas of specialization are Marketing and General Management. She is having an experience of 18 years in teaching and administration. Her areas of interest are Consumer Behaviour,  Service Marketing, Retail Management, and Product and Brand Management.  She has presented various papers in National and International conferences and published more than a dozen articles in different journals in the field of Tourism, Buyer Behaviour, Customer Satisfaction, Women Entrepreneurship, Social Marketing, etc.

Educational Background
  • Awarded Ph.D. in Business Administration from Madurai Kamaraj University in the area of Marketing in 2015
  • Master of Philosophy in Management from Madurai Kamaraj University in the year 2009.
  • Master Business Administration with a specialization in Marketing from Madurai Kamaraj University in the year 1998.
  • Bachelor of Arts in Economics from M.G University in the year 1996
Academic Experience
  • Working as Associate Professor at Marian International Institute of Management from May 2019.
  • Worked as HOD and Dean in Department of Management of Studies Believers Church Caarmel Engineering College R- Perunad, Pathanamthitta. ( Aug 2016 – May 2019).
  • Associate Professor, Department of Management of Studies Believers Church Caarmel Engineering College R- Perunad, Pathanamthitta from May 2015- August 2016.
  • Assistant Professor, Department of Management of Studies Believers Church Caarmel Engineering College R- Perunad, Pathanamthitta from October 2007- April 2015.
  • Guest Lecturer in Business Management at Government Polytechnic College Punalur from June 2002 – March 2007
  •  Guest Lecturer in Business Management at Government Polytechnic College Kumily from June 2000- March 2002.

Research Publication

  • “ Ecopreneurship and Sustainable Business Management : The need of the 21 st century”,
    LUX MONTIS, Peer Reviewed Annual Research Journal, Vol.10,October 2022, ISSN
    2321-8053
  • “A Study on the MSME Ecosystem In India”, GIS Science Journal, Volume 8, Issue 1,
    January 2021 Pages 678-685, ISSN: 1869-9391
  • “The Impact of Responsible Tourism in Sustainable Development of the Destination: A
    Study at Kumarakom, Kerala”, Pramana Research Journal, Volume 10,Issue 3, March
    2020, Pages 49-58, ISSN: 2249-2976
  • “A Study on Customer Engagement in Digital Media Ecosystem”, Marian Journal of Professional Management,Volume.1, issue 4, ISSN Number: 2456-9003
  • “A Study on Consumer Preference and Perception towards Organic Food Products in Kottayam District”, International Journal for Science and Advance Research in Technology(IJSART)ISSN: 2395-1052.
  • “A Study on Consumer Behaviour on Online Shopping”, International Journal of Marketing and Technology, Vol.5, Issue 6, June 2015 Pages 162-170, ISSN: 2249-1058.
  • “Social Marketing : Expanding Dimensions”, Caarmel Journal of Management Research, Vol.3,No.1, January 2015, Page  97 – 102, ISSN: 2320- 1088
  • “Tourism Marketing In Asia Pacific: An Empirical Study on Issues and Challenges”, Wide Spectrum Research Journal, Vol.2, No.10, May 2014, Page 11-18, ISSN 2250-2815.
  • “Challenges Faced by Women Entrepreneurship In Kerala”, International Journal of Management and Development Studies, Vol.1, No.5, November 2013, Page 196 – 200, ISSN 2321-1423.
  • “Tourism Employment: Challenges and Strategic Opportunities”, Caarmel Journal of Management Research, Vol.1, No.2, July 2013, Page 41 -46, ISSN: 2320-1088.
  • “A Study on the Tourist Satisfaction at Hill Station in Munnar”, Caarmel Journal of Management Research, Vol.1,No.1, January 2013, Page 49 -56, ISSN: 2320-1088.
  • “Tourism Development as an Economic Index in Kerala”, Contemporary Commerce Review page – 75-80, Vol.1 No.1, September 2012, ISSN 2319 – 3638.
  • “A Study on the Innovative Products and Services of Kerala Tourism”, Innovation in Management, Page 280-288, Allied Publishers Private Limited, New Delhi

Paper Presentations

  • Presented a paper on “Travel Behaviour of Medical Tourist: An Empirical Study on the Hospitals in Kerala” during the National Conference on “Research Methodology and Data Analysis in Social Science” Organised by Catholicate College, Pathanamthitta in Academic Partnership with Mysore University, Mysore on  20th &21st November 2015.

 

  • Presented a paper on “ A study on Consumer Behaviour On Online Shopping” during the U.G.C Sponsored National Seminar on “Multi-variate Analysis in Commerce and Management Research” organised by Catholicate College, Pathanamthitta on 28th &29th  November 2014.

 

 

  • Presented a paper on “Marketing Strategies of Kerala Tourism” in the National Conference “ Marketing Strategies for Corporate Sustainability in the Information Age” organised by Department of Management Studies, Caarmel Engineering College on 9th November, 2013.

 

  • Presented a paper on “ A Paradigm Shift from Logistics Management to Supply Chain Management” during the U.G.C Sponsored National Seminar on “Shifting Paradigms In Business and Finance” organised by Baselius College, Kottayam on  3rd and 4th October 2013.

 

 

  • Presented a paper on “Tourism Marketing In Asia Pacific: An Empirical Study on Issues and Challenges” during the International Conference on “International Marketing in Asia Pacific – Issues and Challenges”  organised by GRD Institute of Management Coimbatore  and University of East London on  7th & 8th  March 2013.

 

  • Presented a paper on “Tourism Employment: Challenges and Strategic Opportunities” in the National Conference “Challenges &Strategic Opportunities of HRM in the Emerging Business Scenario organised by Department of Management Studies, Caarmel Engineering College on 19th January, 2013.

 

 

  • Presented a paper on “Challenges of Kerala Tourism and its Innovative Products &Services” in the International Conference on “Innovation in Management-Challenges and Opportunities in the Next Decade” held on 11th & 12thAugust 2011, jointly organised by Indiana University of Pennsylvania, USA and PES Institute of Technology, Bangalore at PES Institute of Technology, Bangalore, India.

 

Conferences/Seminars/Workshop Attended

  • Attended and completed SAP ERP Sales & Distribution TSCM60 & TSCM 62. Certificate obtained via SAP Education’s Site License Program – Faculty Training.

 

  • Attended the seminar on Goods and Service Tax (GST) jointly organized by Kerala state Goods and Service Tax Department & Department of Management Studies, Believers Church Caarmel  Engineering College, Pathanamthitta on 25th August  2017

 

  • Attended the Faculty Development Program on Recalibrating the Management Education Eco System of Kerala, organized by Xavier Institute of Management and Entrepreneurship on 9th & 10th June 2017.

 

 

  • Participated in the International Conference on Skills, Engineering and Technology (ICSET 2017) in the theme “ Fourth Industrial Revolution : Promises and Perils of Next Gen. Transformation on 22nd and 23rd June 2017 at Park Center  Techno park  Campus Thiruvananthapuram.

 

  • Attended the seminar on “Junk  Food and Wrong Food Habits” organized by the Civil Supplies and Consumer Affairs Department, Government of Kerala on 28th March 2017 at Municipal Conference Hall Pathanamthitta  in connection with National consumer Day Celebration 2017.

 

 

  • Participated in the 5th National Seminar on ‘’Brand Ethics and Social Responsibility: Practices and Reality in the Corporate View” organized by Department of Management Studies, Believers Church Caarmel Engineering College, Pathanamthitta on 11th March 2016.

 

  • Participated the “Budget Scan 2016 – Union Budget Analysis” organized by Department of Management Studies, Believers Church Caarmel Engineering College, Pathanamthitta on 3rd March 2016.

 

 

  • Attended the Workshop on Quality Initiatives in Technical & Higher Educational Institutions through Accreditation and Assessment (Preparation for Accreditation by NBA) during 11th -13th January 2016 at Believers Church Caarmel Engineering College, Pathanamthitta, organised by Believers Church Caarmel Engineering College, in collaboration with FELIP, Bangalore..

 

  • Attended the one day workshop on “Intellectual Property Rights” jointly organized by Believers Church Caarmel Engineering College, R-Perunad, Pathanamthitta on 3rd November 2015

 

  • Participated in the Faculty Development Programme on Research Methodology (12 Days Workshop on Data Analysis in Research) Organised by Kuriakose Gregorios College, Pampady, Kottayam.

 

  • Attended the National Seminar on “Trade and Commerce: A Transference Model in the E-Commerce Era organized by Department of Management Studies, Believers Church Caarmel  Engineering College, Pathanamthitta on 11th November 2014.

 

  • Attended the Two day ISTE e-Seminar on Steps 2 Research organized by Department of Computer Science, Department of Computer Applications Amal Jyothi College of Engineering, Kanjirappally in association with ISTE Kerala Section and CSI Cochin Chapter on 19th to 20th September 2014.

 

  • Participated in the National Seminar on ‘’Emerging Trends in Technology and Leadership”  held at the TKM Institute of Management, Kollam on 24th May 2014.

 

  • Attended the Faculty Development Programme on the topic ‘’The Application of Game Theory in Business  Organized by Saintgits Institute of Management on 4th May 2013.

 

  • Completed two days Internal Auditors Training Program on ISO 9001:2008 organised by TUV INDIA on 2nd &3rd December 2011.

 

  • Participated in the National Conference “International Financial Reporting  Standards- Benefits & Challenges to the Globalised Economy of India” organized by Department of Management Studies, Believers Church Caarmel  Engineering College, Pathanamthitta  in association with Ernakulam Branch of SICASA of ICAI  on 28th &29th October, 2011.

 

  • Participated in the National Conference, Emerging Dimensions in Marketing held at Saintgits Institute of Management on 19th to 20th November 2010

 

  • Attended the national Seminar on ‘’ Corporate Sustainability through Innovative Marketing’’  organized by the Department of Management Studies, St. Berchmans  College,  Changanacherry  in association with ET in campus on 19th February 2010.

 

 

  • Attended the Faculty Development Programme on Research Methodology and Application of SPSS, Organized by Marthoma College of Management and Technology on 4th and 5th December 2009.