PROF. SAMSON THOMAS

Academic profile

He is a graduate in Electronics and Telecommunication from Mar Athanasius College of Engineering affiliated to M G University, Kerala .He received his M B A with specialization in Marketing  from Institute of Management Studies , Devi  Ahilya University (Formerly University of Indore), Indore, M.P.. He is currently pursuing his Ph.D work in the area of  services  advertising with Bharathiar University, Coimbatore.

Project and Training Experience

  • Brand Awareness survey for CG-Informatics-the computer division of Crompton Greaves ltd,flagship company of Thapar Group

Academic Positions held

  • Dean –Academics with Marian International Institute of Management since June 2014
  • Associate Dean with Marian International Institute of Management since July 2012
  • Associate Professor and Head of Marketing area with Bharata Mata Institute of Management,Kochi,Kerala,2005-2012
  • Associate Professor with MBA department of Adisankara Institute of Engineering and Technology,Kalady, Kerala,2004-05
  • Vice Principal with Ilahia College of Arts and Science Muvattupuzha since 2002-03
  • Head of the Department of Business Administration with Ilahia College of Arts and Science Muvattupuzha since 1996
  • Lecturer with Ilahia College of Arts and Science Muvattupuzha since July 1995

Areas of Interest

Adverting and Integrated marketing Communication,Product and Brand Management, and Marketing Research

FDPs and Training Programmes attended

  • Faculty Development Programme in Management,School of Management and Business Studies ,M.G.University,Kottayam,2008
  • Multivariate analysis using SPSS,Dept. Of Management,Sreenarayana Gurukulam Engineering College, Kolenchery,2010
  • National Train The Trainers Seminar(NTTTS),Junior Chamber International India,Kozhkode,2006
  • PRIME trainers workshop,JCI India,2005
  • Zone Trainers Workshop and Selection(ZTWS),JCI INDIA,1998

Consultancy and Training Assignments

  • Market feasibility Research for Acrylic Products in India,Accurate acrylic L.L.C,Dubai
  • Management consultant to Leela Electric Power services Pvt.Ltd.,Ernakulam
  • Management consultant to Rishi Ayurvedic hospital Group
  • Management consultant to Sreedhreeyam Group,Ernakulam
  • Management consultant to
  • Resource person,Kerala Institute of Labour and Employement,Trivndrum
  • MDP for Branch managers of oriental Insurance company,Kerala
  • Management training for Priests of SCHOENSTATT congregation ,Kerala
  • MDP for employees of DP WORLD Cochin
  • Leadership Training for INTUC District level Leaders of Kottayam and Idukki District
  • LoM Officers Training and Seminar(LOTS) for chapter executivesof JCI India Zone XX
  • Leadership Training –Indian Cardamom Research Institute,Idukki
  • Leadership training for Merchant Association Thodupuzha and Kolenchery
  • MDP for employees of Guideline Innovative Solutions,Cochin,Kerala
  • Sales training for Sunlit Lighting systems pvt.Ltd.
  • Sales training for Jose Electricals ,Ernakulam.
  • Managerial Leadeship training for Eastern Group Employees,Kochi
  • Leadership Training for Employment officers ,Kerala
  • Skill development training for selected candidates of ODEPEC,Trivandrum
  • Teachers training for Innovative Pedagogic Skills,Kochi Refinery School,Ambalamedu
  • Teachers training for Innovative Pedagogic Skills,HolyGrace School,Mala
  • Teachers training for Innovative Pedagogic Skills, ShobhanaEMHS,Kothamangalam
  • Teachers training for Innovative Pedagogic Skills,Vijayamatha Public School, Nedumkandam
  • Teachers training for Innovative Pedagogic Skills,Govt.TTI,Muvattupuzha
  • Teachers training for Innovative Pedagogic Skills,Govt. TTI,Vazhakulam
  • Trainers training for LIONS club District 318C,Leadership trainers
  • MDP for Members of Indian dental Association(IDA),Malanadu Branch,Kerala
  • MDP for Members of Indian dental Association(IDA),Cochin Branch,Kerala
  • Office Management training for Employees of District cooperative bank,Ernakulam
  • Training for employees of Idukki District cooperative Bank,Idukki

Conferences and Seminars attended

  • International conference on “Corporate social Responsibility –New dimensions” organized by Bharata Mata Institute of Management,Kochi
  • Research and publication workshop organized by SERI,USA and MIIM on 2nd July 2013
  • The 4th International Research Symposium in Service Management (IRSSM 4)- “Service Imperatives in the New Economy” organized by SERI,USA and Marian International Institute of Management on 3-6 July 2013
  • International conference on “Excellence in the new world order-Agenda for Indian corporates” held at Rajagiri School of Management, Kochi on 18th March,2006
  • National conference on “Emerging trends in Marketing” held at Bharata Mata Institute of Management,Kochi on 6th and 7thFeb 2013

Conference publications ,Papers and  chair

  • Thomas,Samson.,N.Elias,Aby.(2016),“Impact of Advertising and Sales Promotion on Brand Equity: A theoretical Review”.New dimensions of Management in the Globalized era-2016,p.214,ISBN:978-93-85977-05-3
  • “Banking –New service dimensions”,National conference on Emerging Trends in banking Technology on 18th March 2014 at N S S College Rajakumary
  • Conference Cochair during International Research symposium in Service Management , “Service Imperatives in the New Economy” organized by SERI,USA and Marian International Institute of Management on 3-6 July 2013
  • “Corporate Social Responsibility in service Sector”,National conference on Management trends and shifts organized by Holy Grace Institute of Management,Mala,2007
  • “Event Management –Hosting conferences and seminars” National seminar for Faculty Members held at SOMS,College of Engineering ,Trivandrum, September 2012.

 

Membership and Corporate/Public sector Leadership

  • Life Member of Kerala Management Association(KMA)
  • Member Junior Chamber International India(JCI)
  • Zone President of JCI India Zone XX in 2009
  • Life Member Indian Redcross Society
  • Member Indian Society for Training and Development(ISTD),Kochi chapter
  • Member, TIE ,Kerala Chapter
  • Member ORSI(Operations Research Society of India)
  • Member Lions club International
  • President of Junior Chamber International Koothattukulam in 2006
  • Chairman of Indian Redcross society ,Muvattupuzha Taluk Branch 2001-2004
  • President of Lions club of Koothattukulam in 2015-16