Mr. RAMESH P.V

Career Highlights

  • Industry Experience – 33 Years +
  • Building Materials – 15 years ( 1985 – 2000)
  • Cement Industry – 18 Years ( 2000- 2018 )
  • Experience in Sales & Marketing – 27 Years (1985 – 2012)
  • Experience in Supply Chain & Exports – 6 years (2012 – 2018)

Value Propositions

I have over 27 years of experience in sales and marketing, with a proven track record of success. During my tenure as General Manager (Marketing) at Zuari Cement Ltd from 2000-2012, I successfully positioned the brand as a B category competitor, appointed CFAs and distributors, and serviced more than 200 dealer networks and 100 sub dealer outlets. I also increased the volume per annum to 4,80,000 MTS and positioned Primo in niche markets and Zuari OPC in the non-trade segment, resulting in Zuari being one of the top 5 brands in Kerala with a good brand image in both North and South Kerala. Additionally, I played an instrumental role in tying up with Cochin Cements Ltd for a new brand, Vishnu Gold, with a volume of 2,40,000 MTS PA. Prior to this, I held various positions at Eternit Everest Ltd from 1985-2000, including
Markets Incharge for Tamil Nadu and Karnataka, where I achieved maximum price realization in the market and positioned the product as No. 1 in project markets, respectively. As New Products Head from 1995-2000, I successfully launched E-Board in TN, Kerala, and all of South India, with a volume of 2500 MTS per
annum.

Education

  • Master in Business Administration (Marketing), Annamala
  • University – Post-Graduate (PGDMM), Annamalai University
  • Bachelor of Arts (English Literature) University of Madras
  • Course Attended in Indian Institute of Materials Management,
  • Web Lecture in Sales & Distribution Management through IIMM
  • Senior Executive Program Workshop IIM, Ahmadabad
  • Regular invitee for Guest Lecturer in Management Institutes

Experiences

DALMIA CEMENTS LTD, Chennai, Tamil Nadu Asst.
Executive Director – Supply Chain Management (2015 – 2018)

  • Successfully implemented measures to reduce loading and unloading losses, resulting in
    improved productivity and cost savings.
  • Introduced E-auction system, which generated savings of more than 2.5 Cr in one year for the plants.
  • Implemented well-designed safety plans for driving skills and road safety to reduce accidents and improve employee well-being.
  • Overhauled the supply chain and logistics providers with novel schemes and welfare measures, resulting in improved efficiency and customer satisfaction.
  • Instrumental in achieving the best Rail vs Road combination of 55:45 for transportation, reducing overall costs and improving delivery times.

ZUARI CEMENT LTD (Ital cementi group), Bangalore, (2000 – 2015)
Vice President (National In-charge)

  • Managed the entire supply chain and export operations for the company, achieving total dispatches of 45-48 Lac MTS per annum.
  • Optimized the distribution pattern from rail to road, resulting in cost savings of Rs 350 per ton in the Karnataka market.
  • Instrumental in achieving record dispatches of 10 Lac MTS from the Sitapuram (AP plant) and 25 Lac MTS from the Yerraguntla (AP plant).
  • Reduced warehouse costs from 200 plus to 130 warehouses.
  • Successfully implemented e-auctions for freights and bag counter machines to reduce handling costs.

Malabar Cements Ltd – Marketing Consultant – May 22-23
Chief Marketing Officer – Presently
Buildstar Projects Ltd
Rhino Roofing Products – Srilanka

Other Achievements

  • Life Member – Kerala Management Association.
  • Charter President – Rotary Cochin Titans
  • Best President award for the District – 3201.
  • Zonal Chair – Youth services Rotary District – 3201.
  • Penned a book called Misty Mornings- with 100 Poems available in Amazon.
    Another book awaiting release.